There is much uncertainty in the world, 2020 has proved that to us beyond imagination with the major disruptions in our lives and the economy due to the Covid-19 pandemic. We have come to witness previously unseen events ¾ lockdown of entire cities, panic in the financial markets, empty shelves, lack of hospital beds, and ensuing economic crisis. Along with that, a drastic change in consumption patterns is happening. Consumers are rethinking the utility of every good or service they use. They are also forgoing anything that appears superfluous. Will it be possible to continue business as usual in a post-coronavirus world?